Miriam van Heusden – Medium

Miriam van Heusden

Miriam van Heusden

Unlocking Industry Secrets: Benchmarking Successful Competitors For Marketing Mastery

Whether it is a business or an ecommerce store, competition is at its peak. There are many brands and if you want your brand to be…

5 min readMar 1, 2024

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Unlocking Industry Secrets: Benchmarking Successful Competitors For Marketing Mastery

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Miriam van Heusden

Integrating AI Into Your Digital Marketing Team: Challenges And Solutions

You understand the importance of having a strong marketing team for any organization if you are familiar with digital marketing. This is…

4 min readFeb 24, 2024

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Integrating AI Into Your Digital Marketing Team: Challenges And Solutions

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Miriam van Heusden

Beyond The Basics: Advanced Analytics Techniques For Marketing Professionals

Beyond the fundamentals, an entire cosmos within the enormous marketing subject is just waiting to be discovered. Advanced analytics…

4 min readFeb 3, 2024

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Beyond The Basics: Advanced Analytics Techniques For Marketing Professionals

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Miriam van Heusden

The Bright Future of Marketing: Integrating POS and Analytics Systems

The integration of Point of Sale (POS) and analytics systems is revolutionizing the marketing domain. This blend offers important insights…

4 min readJan 26, 2024

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The Bright Future of Marketing: Integrating POS and Analytics Systems

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Miriam van Heusden

Unlocking the Power of Automated Analytics for Marketing Agencies

In marketing, diving into data analytics is like going on a journey through different online sources. It means collecting info and…

4 min readJan 18, 2024

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Unlocking the Power of Automated Analytics for Marketing Agencies

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Miriam van Heusden

Marketing Metrics That Matter: Navigating the Data Deluge

In today’s marketing world, figuring out which numbers matter is like sailing through a sea of data. You can find so much information…

5 min readJan 10, 2024

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Marketing Metrics That Matter: Navigating the Data Deluge

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Miriam van Heusden

A Guided Tour to Selecting and Implementing Automated Analytics Software

Automated analytics software has become a powerful tool for streamlining the data analysis process and enabling organizations to uncover…

4 min readDec 16, 2023

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A Guided Tour to Selecting and Implementing Automated Analytics Software

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Miriam van Heusden

Automating ROI: How to Effortlessly Measure Campaign Effectiveness and Efficiency

Automating your marketing campaigns is a strategic move that can deliver significant returns on investment (ROI). The manual measurement of…

6 min readDec 8, 2023

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Automating ROI: How to Effortlessly Measure Campaign Effectiveness and Efficiency

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Miriam van Heusden

Chatbots for Business: Revolutionizing Customer Experience

Chatbots have rapidly become a key technology trend, revolutionizing customer service by enabling businesses to provide real-time and…

5 min readNov 18, 2023

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Chatbots for Business: Revolutionizing Customer Experience

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Miriam van Heusden

Gen Z Marketing: How to Attract the Next Big Spending Power

The landscape of consumer power is evolving, and Gen Z is at the forefront of this transformation. Defining who belongs to Gen Z can be as…

4 min readNov 11, 2023

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Gen Z Marketing: How to Attract the Next Big Spending Power

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Miriam van Heusden

Miriam van Heusden

Hi, I run a software company called Maralytics. My software shows you all your sales, profit, ROI and customer results from your marketing campaigns.

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