Reels can be intimidating at times. Juggling these trends and attempting to fit your company’s mission into them can feel like squeezing a square peg into a round hole. However, did you realize that users with nearly 300 million views, or around 21.43 per cent of all Instagram users, profit…

Marketing, Productivity, Social Media, Strategy, Upskilling and Professional Development Author By Sweta Panigrahi Is your brand not getting the fame you wanted despite LinkedIn posting? Or are you feeling demotivated because that perfect job is still a far-fetched dream? Then recheck all of the LinkedIn features you are using. There…

Building a sales pipeline is an awesome step forward in bringing in more sales for your business. But there are things that you can do with a pipeline that can improve sales even more. We’ve put together a list of the things that you can do to adjust your sales…

A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. …

So, you’re bringing in visitors to your website or to your physical store and they’re buying from you. That’s a great start but your next move is simple. You need to maximise the returns you get from the traffic that comes in. That’s where consumer psychology comes in, you can…

Whether you’ve hit a plateau with sales and want a road map to break through or enjoy a fresh set of eyes to help optimise best practices in your sales organisation, a sales audit may be the secret weapon you’re looking for drive more revenue. Just what is a sales audit? A sales audit is an…

Creating systems is essential for any business — big or small. They provide a guideline of how things are to be done, making it easier for employees to know what is expected of them and reducing the need for guesswork. This allows businesses to function more smoothly, with everyone on…

Marketing is all about bringing your brand to the right people. In a highly competitive attention economy, that can be hard work. One way to improve your chances is to incorporate humour into your marketing strategy. Humour not only spreads some much-needed laughter around but also creates shareable and memorable…

It’s hard to find joy in tasks we don’t like to do — and, unfortunately, many of the tasks we like the least are the ones we have to do every day. For some of you, staying on top of cleaning may be the task that gets you down. For…